Really like the sentiment behind this Dr Pepper and Diet Dr Pepper ad. The production steers into “cheesey soft-drink land” a little too much for me but its understandable for a mass brand like Dr Pepper, which tries hard to differentiate itself through its uniqueness. Don’t be one in a billion, be one of one.
As an aside, I continue to be incredibly impressed with the work that Deustch keeps on pushing out – most notable VW and PlayStation (I loved Kevin Butler and wish he was still around).
I'm Ed Lee, director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB. I've been working in and around social media since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media. Contact me at e_v_lee[at]hotmail.com
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