From Tribal DDB Toronto’s Australian contingent comes the appallingly catchy “Dumb Ways to Die”, a PSA from Melbourne Metro transportation. Miles described it as “the best piece of branded content” he has ever seen.
In true propagation planning style, it is available across a variety of trans-digi-media properties including:
Tumblr - reblogapalooza for the many hilarious gifs such as:
iTunes - so catchy
20mm views on YouTube as of Friday evening shows it is being shared at an incredibly rapid pace – let’s hope safety standards are being adopted as quickly.
UPDATE: mimicry is the highest form of flattery
via
'Cool things to find' – a great parody of 'Dumb ways to die' youtube.com/watch?v=bIy6w_… #MarsRover cc @edlee—
Jonathon Bink (@dwarf_priest) November 30, 2012
[...] 5. This is the catchiest tune from any ad this year and some wonderful branded content [...]