Lest We Forget

Last year, the team at Historica-Dominion Institute, in conjunction with DDB Canada created this once-in-a-century (11/11/11) piece to pay tribute to all the men and women who have and continue to serve this country. While this momentous, memorable moment has passed, the need to remember and honour service men and women who have and continue to risk all in order to protect what we believe to be good and pure, never subsides.

Personally, I’m always brought back to my school days, standing on a Sunday in the middle of the quad as the Last Post sweeps the college.

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