I’m very excited for the London 2012 Olympics and, judging by this very touching and wonderfully produced spot, so is McDonald’s New Zealand!
I won’t have to stay up late but appreciated both the consumer insight and the business’ role in this moment nonetheless.
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Disclosure – McDonald’s is a local and global client for DDB.
I'm Ed Lee, director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB. I've been working in and around social media since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media. Contact me at e_v_lee[at]hotmail.com
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