Digital marketing is about creating engaging experiences – that are not confined to the Web. Here, ASICS challenged subway-goers to see how fast a champion marathon pace really is!
via The Curious Brain. Disclosure – Tribal DDB works with Reebok, a competitor.
I'm Ed Lee, still fresh faced from six years on the front lines of PR and online marketing. I'm now director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my journey of exploration into the world of social media. Join me at e_v_lee[at]hotmail.com
Subscribe to Ed Lee's Blogging Me Blogging You by email
Get a random post from this blog.
That’s a really great piece of “phygital” (as one of our colleagues would say) advertising.
It would be neat to integrate some sort of connection, so you can share your time/speed/pace with your friends.
I’m also actually surprised at how fast his pace is.