First they ignore you, then they laugh at you, then they fight you, then you win.
It’s debated whether Ghandi ever actually uttered that quote but whoever said it, its a good one to describe our work with the Manulife Financial brand. Based on this Rick Mercer spoof, it looks as if we’re moving in the right direction.
I'm Ed Lee, still fresh faced from six years on the front lines of PR and online marketing. I'm now director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my journey of exploration into the world of social media. Join me at e_v_lee[at]hotmail.com
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