I think that this infographic on agency composition, from my friends at Grip is pretty spot on, although I always wonder where planning, strategy and, obviously, social media fits in.
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I'm Ed Lee, director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB. I've been working in and around social media since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media. Contact me at e_v_lee[at]hotmail.com
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