Changing Online Behaviour By Generation

I’ve often said that numbers are less important than the trend they are expressing – don’t tell me how many users have adopted an online behaviour, tell me the acceleration and momentum instead – so this graphic, from the Pew Internet and American Life Project is great for me. It is a matrix mapping online activity against generation and then inserting the trends for each intersection, allowing us to see some interesting statistics – like that the use of social networking by both younger and older boomers has risen more than 25% since the last available datapoint. Check it out:

Click for full page view or go to the full report. Pew Internet Surveys – Generations 2010.

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