One – the whole “how social media is changing…” advertising, communications, business, human resources, shopping, friendships, family etc etc meme. Social media is a disruptive, transformative force rooted in a base human need for connection. We understand it is changing everything and nothing at the same time.
Two – “27 questions you must ask in social media” type list posts which don’t actually give you things to do or questions ask but which are there to simply prove the author is an unquestionable expert on whatever it is they recommend you ask questions about.
Three – hypocrisy. I am sure I’ve just written I hate lists of questions in a list form.
Social media ARE transforming business, but not in the way most SM gurus seem to claim.