Four Rules for Working in the PR Industry

Care of the inimitable Jeremy Pepper (one of my favourite people in the PR/Social Media echo chamber/circle jerk) comes four rules to live by when working in the PR industry. In an industry which is more art than science, these are just as good a list to go by as any other.

The context is that Jeremy was taught these when he was starting out by his mentor. I’ve ripped these straight from his own blog post – Passing the Buck and Ethics – which makes for far better reading than this:

1. Blame up, praise down: what he meant is that he gets paid the big bucks (and I was a lowly AAE), and the buck stops with him. He would take the blame, and he would let the client know that we got the hits.

2. If I work late, you work late: No, not the scene from Scrooged but he just meant that if he left the office before me, he’d check in to see what I was working on and what could be taken off his plate. And vice versa – I would check in on him. Mainly, it came down to helping with time management, and being cognizant of what coworkers were working on that day.

3. Take responsibility and own up: While blame up was the end result – meaning he’d take the yelling from the client for a mess up – he wanted you to take responsibility with him if you made the mistake. Own up, and man up.

4. The client comes first: the client is paying your paycheck, so you look out for them. You go over the billing and invoices, and do the line item and make sure they are being fairly billed.

I’m fairly sure I’ve fallen foul of some of these in the past but all of the best mentors I’ve had have followed them to the letter. I hope that having these written down will help me become a better manager and a better counselor.

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9 Responses to Four Rules for Working in the PR Industry

  1. [...] 2009-08-25T10:29:30  Former colleague posted this – love it [link to post] [...]

  2. [...] Four Rules for Working in the PR Industry « Blogging Me Blogging You bloggingmebloggingyou.wordpress.com/2009/08/ – view page – cached #RSS 2.0 Blogging Me Blogging You » Four Rules for Working in the PR Industry Comments Feed Blogging Me Blogging You Who, What, Where, Why, When How many fads make a movement? — From the page [...]

  3. Louise says:

    Great post and I look forward to reading the whole article in POP PR. The most important lesson a mentor taught me was “be the first one in and the last to leave”. I know that wouldn’t bode well with today’s desire for work life balance but a lot of opportunities came my way simply because i was the only one in the office

  4. Promotional Products says:

    This might be the best article I’ve read about “Rules of PR,” I completely agree with every point that you make here. We must always remember that the clients comes first and that we should all work together to keep each other happy and accountable.

  5. [...] from my blog: Four Rules for Working in the PR Industry [link to post] (via [...]

  6. [...] 2009-08-31T04:46:32  Four rules for working in the PR Industry (via @edlee) [link to post] [...]

  7. [...] RT @edlee: from my blog: 4 Rules for Work in the PR Industry [link to post] (via @jspepper) – Thanks, more we get these out there [...]

  8. [...] RT @edlee: from my blog: 4 Rules for Work in the PR Industry [link to post] (via @jspepper) // Great list – blame up, praise [...]

  9. [...] RT @jspepper: RT @edlee: from my blog: 4 Rules for Work in the PR Industry [link to post] (via @jspepper) Thanks, more we get out [...]

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