The convergence of digital and traditional agencies continues

Good to see that this post from a couple of months ago is starting to come true.

I predicted that PR agencies would start buying up smaller digital agencies and bring them (and their talent) in to bolster their digital consulting and production capabilities.

And it’s happening. In Canada, as the Environics Group purchased Sequentia Communications and in the U.K. as Edelman acquired Spook.

No doubt this will continue apace as offline and online communications remain on course to be fully integrated into each other.

/smugness

**Disclaimer: Environics and Sequentia are both competitors to Fleishman-Hillard and iStudio in Canada, while Edelman is a global competitor to Fleishman-Hillard.

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