a contact sport.
To do it well, you need to be totally committed.
Do it wrong, do it half-heartedly and you’ll get hurt. Do it right, do it with passion and conviction and you’ll get what you deserve.
There’s no guarantee you won’t still get hurt, but if you’re committed, try hard and give your all, the game will look after you.
I'm Ed Lee, director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB. I've been working in and around social media since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media. Contact me at e_v_lee[at]hotmail.com
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I like it make. Wonder if it’ll resonate with your non-Rugby playing readers though.
Very true… but for those used to charging down the middle of the field, adopting a new playbook can be a difficult thing to convince them of.
Aren’t metaphors fun?
I’d say online marketing is something like “you reap as you sow”