Gordon Ramsay.
Every episode of (the always excellent) Ramsay’s Kitchen Nightmares has him saying the same thing that food needs to be:
Clean
Simple
Fresh
How does that sound? Even complex, labyrinthine problems and their solutions can be expressed in clean, simple terms with a fresh perspective.
I'm Ed Lee, director of social media at DDB Toronto where I lead the Radar DDB Toronto practice within Tribal DDB. I've been working in and around social media since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media. Contact me at e_v_lee[at]hotmail.com
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Great example. Though, that show makes me never want to set foot in a restaurant ever again!