Everytime I wrote about public relations, everytime I wrote about my career, everytime I told you about a great campaign.
Because it’s not about me.
You’ve been fooled. Everytime you read someone’s blog and thought “she’s so clever” or “wow, he’s really got it”.
Because it’s not about them, it’s about their teams, their influencers and most of all, it’s been about you.
It may not take as few as five, but it certainly takes more than one.
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*Update* – Bob LeDrew thinks that some people are stuck in the nineties and haven’t embraced the notions of “team” and “us”. Check him out.
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There is no “I” in team. (but there is an “M” and an “E”…)